Reviewed · HISTORICAL TOURS
Memphis: Big Mojo Sun Studio + Music History 3-Hour Bus Tour
Memphis sings from the moment you board. This three-hour ride pairs live guitar and comedy with a guided visit to Sun Studio, giving you music, local stories, and major sights without making you plan every stop yourself. I especially like the professional musician guides, who turn the bus into a moving show, and the chance to stand inside the studio where Elvis, Johnny Cash, B.B. King, and other stars made their mark. The main tradeoff is clear: you spend most of the tour on the bus, and some sights pass quickly.
The tour begins at Alfred’s On Beale and returns there, which makes it easy to fit into a day downtown. Guides such as Davey Ray Bennett, Cecil, Andrew, Taylor, and others have been praised for combining singing with stories about Memphis music and city life. Your exact guide can vary, but the format stays lively and interactive.
I would choose this for a first visit, especially if you want a friendly introduction before exploring on foot. If you prefer quiet museum time, long photo stops, or a small walking tour, this may feel too fast. Rain can also make the sightseeing portion less rewarding, since much of it takes place through the bus windows.
In This Review
- The Memphis details that make this tour worthwhile
- Starting on Beale Street with a guitar already tuned
- Downtown Memphis in 90 minutes
- The bus itself is part of the show
- Sun Studio: the hour that brings the stories into focus
- Why the music guide matters more than the route
- Is $65 a fair price?
- Who should book the Big Mojo tour?
- Practical tips for getting the most from three hours
- Should you book the Memphis Big Mojo tour?
- FAQ
- Where does the Memphis Big Mojo tour begin?
- How long does the tour last?
- What does the $65 price include?
- Is Sun Studio part of the tour?
- What places will I see from the bus?
- Is there live music during the tour?
- Is hotel pickup included?
- Is the tour wheelchair accessible?
- Can I cancel the booking?
The Memphis details that make this tour worthwhile

- Live music on the bus: Professional Beale Street musicians sing songs connected to Memphis blues, rock and roll, and Southern soul.
- Sun Studio access: You leave the bus for a one-hour guided tour of one of the city’s most important recording sites.
- A broad city route: You pass Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, the Peabody Hotel, Overton Park, and early homes connected with Elvis and B.B. King.
- A useful first-day introduction: The route helps you connect Memphis music history with actual streets, buildings, and neighborhoods.
- Strong entertainment value: At $65 per person, you receive the bus tour, live performance, and guided Sun Studio visit in one three-hour outing.
- A few practical limits: There is no hotel pickup, most sights are viewed from the bus, and the vehicle does not have a wheelchair lift.
Starting on Beale Street with a guitar already tuned

Your meeting point is Alfred’s On Beale, at 197 Beale Street. That puts you in the center of Memphis music country before the tour even begins. Arrive with your bearings sorted, since hotel pickup and drop-off are not included.
The tone is not a silent sightseeing ride. Your guide is also a working musician, and the bus portion mixes narration, jokes, guitar playing, and sing-alongs. The strongest praise goes to the guide’s ability to move between styles and artists without turning the ride into a history lecture. One guide may play an Elvis song, then shift to blues or soul while explaining how the music developed in Memphis.
That combination is the heart of the experience. You are not simply looking at landmarks and hearing dates. You are hearing the kind of music that gives those places meaning. The guide may explain where an artist performed, recorded, or got an early break, then use a song to make the story stick.
You do not need to be a singer. Still, you should expect some encouragement to join in. A few comments describe the passenger singing as less polished than the guide’s, which is probably part of the fun. This is a social tour, not a private concert.
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Downtown Memphis in 90 minutes

The first major portion lasts about an hour and a half, with sightseeing from the bus. The route covers a lot of ground, so think of it as an overview rather than a series of full visits.
You see Beale Street, the famous downtown strip tied to Memphis blues and nightlife. Since the tour starts here, the street feels less like an isolated attraction and more like the opening chapter of the city’s music story. You can later return on foot with a better sense of what you are looking at.
The route also includes Stax Studio, linked with Memphis soul, and the Lorraine Motel, a place of major importance in the city’s civil rights history. You pass Cotton Row and the Peabody Hotel, then move toward Overton Park and homes associated with Elvis and B.B. King. These stops widen the story beyond recording studios. Memphis music grew from neighborhoods, clubs, churches, homes, and working streets, not just famous buildings.
The bus is useful here. Memphis sights are spread out, and walking between all of them would take time and careful planning. In a short visit, this gives you a quick picture of how the city’s music sites fit together.
The limitation is photography. One person specifically noted that several landmarks passed too quickly to see or photograph well. Your driver may slow down or stop when possible, but traffic, timing, and the route still control the view. Keep your camera ready, but do not expect a photo stop at every location.
This is also why I would take the tour early in your Memphis stay. It helps you decide which places deserve a longer return visit. Use the bus ride to gather ideas, then spend another afternoon at the site that catches your interest.
The bus itself is part of the show

The tour uses a music bus, and the vehicle is where much of the personality comes through. The driver handles the city while the musician guide supplies the soundtrack and stories. Past guides have included Davey Ray Bennett, Cecil, Andrew, Taylor, and others, with different passengers praising their guitar work, humor, energy, and local knowledge.
The split between driver and performer matters. You can focus on the guide rather than watching the road, while the driver manages the route and traffic. Several accounts also praise the drivers for being safe, helpful, and attentive to the sights. One passenger even noted how carefully the driver kept the bus clean.
The bus setting has a practical benefit, too. In hot, cold, or wet weather, you can cover a large part of Memphis without walking between distant locations. On the other hand, you are seated for most of the three hours. If you want frequent fresh air or time to explore each landmark, this format will feel limited.
Rain is worth considering. One rainy outing was described as less enjoyable, which makes sense because many of the city views come through the windows. Sun Studio remains an indoor highlight, but good weather gives the first 90 minutes more impact.
Alcohol and drugs are not allowed. That fits the family-friendly sightseeing format and keeps the focus on the music, stories, and landmarks.
Sun Studio: the hour that brings the stories into focus
After the downtown sightseeing, the bus ride to Sun Studio takes about 15 minutes. You then spend roughly an hour on a guided tour inside the studio before another 15-minute ride back to Alfred’s On Beale.
Sun Studio is the most important stop for anyone who wants a physical connection to Memphis recording history. The appeal is not simply seeing old equipment or a famous sign. You are entering the place where major performers began careers and where recordings tied to rock and roll, blues, and other Memphis sounds were made.
The strongest emotional response comes from standing in the same recording spaces used by famous artists. That sense of location is hard to get from a playlist or a museum display. The bus guide gives you the broad city story, while the Sun Studio guide can focus on the building and the artists connected with it.
The quality of the Sun Studio guide may vary. Most comments describe the visit as informative and special, and guides such as Drew and Josh Hurley received particularly warm praise. One person found a Sun Studio presentation weak, while still rating the overall outing highly because the bus tour was so good. That is useful to know: the studio visit is a major reason to book, but the energy of the local bus musician may be the most consistent part of the experience.
Some booking descriptions and passenger comments refer to Sun Studio as an add-on, but the version described here includes the guided Sun Studio visit. Check the exact option and inclusions when booking, particularly if several tour versions appear for your date.
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Why the music guide matters more than the route

The landmarks are worthwhile, but the guide makes the tour memorable. A standard bus ride might point out Beale Street and the Peabody Hotel, then move along. Here, the musician connects those places to songs, artists, performance venues, and the city’s past.
The best guides do three jobs at once:
- They explain what you are seeing.
- They perform music tied to Memphis.
- They keep the group involved with humor and sing-alongs.
That mix is why the tour works for people who are not music experts. You do not need to know every record or artist before boarding. The guide gives you enough background to understand why the places matter, then uses performance to keep the pace moving.
You also get more than music trivia. Stories can touch on Memphis city history, the Lorraine Motel, neighborhoods, and the good, bad, and promising sides of the city. One repeat customer enjoyed the tour enough to take it twice, bringing a family member on a later visit. That suggests the appeal is not limited to first-time music fans. The route and performance can still be enjoyable after you know a little about Memphis.
Is $65 a fair price?
At $65 per person, this is not the cheapest way to see downtown Memphis, but it offers more than a basic sightseeing loop. Your price covers the bus tour, the live musical performance, and the guided Sun Studio visit. You also avoid arranging separate transportation to the studio and working out how the outlying landmarks fit together.
The value is strongest if you would otherwise pay for Sun Studio and a separate city tour. It is also strong for a short stay, when three hours can provide a useful overview without consuming an entire day.
The value is weaker if you mainly want to visit Beale Street. You can explore that area on foot, and the tour does not replace time spent listening to music in a club or walking through downtown at your own pace. It is best understood as an introduction and orientation, not the whole Memphis music experience.
I would also factor in the guide. A talented musician can make the bus portion feel like a small live show, while a quieter guide might make the same route feel more ordinary. The repeated praise for singers such as Andrew, Cecil, Davey Ray Bennett, and Taylor shows how much the performer shapes the outing.
Who should book the Big Mojo tour?
I would recommend it to:
- First-time Memphis visitors who want to cover several music landmarks quickly.
- Music fans interested in blues, rock and roll, and Southern soul.
- Couples, families, and small groups who enjoy sing-alongs and humor.
- Anyone who wants Sun Studio but does not want to arrange a separate visit.
- Visitors who prefer seeing the city from a vehicle rather than walking long distances.
- People who want restaurant suggestions and local pointers during their first day.
I would be more cautious if you need step-free transport. The bus has no wheelchair lift, although a collapsible wheelchair may be accommodated if you have some mobility. Contact the provider before booking to discuss your needs.
I would also skip it if your priority is detailed photography or long stops at every landmark. The bus may slow or pause for some sights, but the route moves quickly. You will see more places than you could comfortably walk to, but you will spend less time at each one.
Practical tips for getting the most from three hours
Book this near the start of your Memphis visit. The tour gives you a map in your head, plus a list of places you may want to revisit.
Bring a charged phone or camera, but stay ready to look up from the screen. Some sights appear quickly, and the stories may be more useful than a hurried photograph.
Wear something comfortable for the bus and Sun Studio visit. You will be seated for much of the outing, followed by time on your feet during the studio tour.
Check the weather before choosing your day. The musical performance works in any weather, but rain can reduce the quality of the city sightseeing.
Do not expect hotel transportation. Plan your route to Alfred’s On Beale at 197 Beale Street, and allow enough time to arrive before departure.
Finally, let yourself join the fun. This is not the place to worry about having a perfect singing voice. The guide is the professional. You are there to hear Memphis songs, learn why the city matters, and perhaps provide a brave chorus from the back row.
Should you book the Memphis Big Mojo tour?
Yes, if you want a lively first look at Memphis and care more about stories and music than long stops. The combination of a singing local guide, broad city route, and Sun Studio makes $65 reasonable for a three-hour introduction.
I would book it early in your stay, then return to Beale Street or another favorite site at your own pace. Skip it only if you dislike group participation, need extensive wheelchair access, or want a slow, photography-focused tour. For most music fans, the chance to hear Memphis explained through live songs, then stand inside Sun Studio, is the real payoff.
FAQ
Where does the Memphis Big Mojo tour begin?
It begins at Alfred’s On Beale, located at 197 Beale Street, Memphis, Tennessee 38103.
How long does the tour last?
The experience lasts three hours.
What does the $65 price include?
The price includes the bus tour and the guided tour of Sun Studio.
Is Sun Studio part of the tour?
Yes. The schedule includes a guided Sun Studio visit lasting about one hour. Check the exact booking option if multiple versions are offered.
What places will I see from the bus?
The route includes Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, the Peabody Hotel, Overton Park, and early homes associated with Elvis and B.B. King.
Is there live music during the tour?
Yes. A professional musician acts as the tour guide and performs songs connected with Memphis music history. Sing-alongs are part of the experience.
Is hotel pickup included?
No. You must make your own way to Alfred’s On Beale, and hotel pickup and drop-off are not included.
Is the tour wheelchair accessible?
The bus does not have a wheelchair lift. A collapsible wheelchair may be accommodated if you have some mobility, but you should contact the provider in advance.
Can I cancel the booking?
You can cancel up to 24 hours in advance for a full refund. The reserve now and pay later option lets you hold your plans without paying immediately.
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